Partly, the take-up is low. They sound great on paper, but in reality they make little difference. One such site, Heka, reports that fertility procedures, including sperm testing (yes, really), are accessed by less than one per cent of a workforce. Another, Flexa, says that employers offering dog-friendliness are down by 28 per cent compared with three years ago. Instead, the emphasis is on job security, training and development and flexible (within stricter limits) hours. Flexa co-founder, Molly Johnson-Jones, says: “People are prioritising security, progression and control over their time above perks.”