Morante de la Puebla, Roca Rey, Manzanares, Talavante, Castella, Daniel Luque, Juan Ortega and Pablo Aguado star in the advertising campaign for the bullfighting season in Seville under the motto Who will occupy the throne? referring to the conquest of victory in the Plaza de La Maestranza.
The bullfighters appear in privileged environments in the city of Seville and its province to tell an original and different story, according to a note from the Pagés company. “This campaign presents bullfighting figures as kings of different origins and the La Maestranza bullring as a kingdom that everyone wants to conquer and in which everyone wants to rule,” he adds.
The campaign, created by the agencies Toromedia and Frente a Texto, also has a historical and symbolic meaning, since, thanks to the help of the Sánchez Mejías family, it has had an armchair that belonged to Joselito El Gallo’s office.
The chosen environments have been the Real Maestranza, the Real Alcázar, the Plaza de España, the Archaeological Complex of Itálica, the Hotel Alfonso creative direction by Gonzalo Sánchez Blanco.