Gary Hemming, Commercial Lending director at abcfinance.co.uk, said: “Ted Baker has faced a torrid few years after their founder left the business in 2019 following allegations of inappropriate behaviour. This had led to a real domino effect for the brand as reputational damage coupled with instability in the company hierarchy saw Ted Baker head into the pandemic in a sorry state. While most retail brands reacted quickly and adapted to the new market, there was a feeling that Ted Baker, already reeling, failed to do so.
Ted Baker calls in administrators in latest UK fashion collapse
