John Lewis, Boots and Debenhams Black Friday deal ads ‘misled shoppers’

The regulator found two ads for Debenhams – one advertising home products with “44%” savings, and the other featuring various products including a hair styling tool with “21% savings” – were misleading, while a Boots ad for a Hugo Boss fragrance advertised as reduced from £80 to £60 had only been sold at the higher price for 21 days when it was first launched.