More open conversations with children about money needed, says Bobby Seagull

“So a lot of people, when they see money, statements, and they see the letters as well, APR (annual percentage rate), AER (annual equivalent rate – a term which is often used on savings accounts to help people compare returns), it just means that they have this phobia and they’d just rather not look at it at all, so I think it almost stems from their childhood maths experience at school.”