Some of these rises are perhaps more telling than others. There has been a 3200% upping of searches for truffle salt, for instance, though one wonders how many people were really looking for it before. On the other hand, honey — ever popular — has spike 49 per cent, suggesting the show really has had an impact. Other items also seeing a rise include edible flowers and crudites, both up a whopping 200 per cent, “assorted fruit platter”, up 33 per cent, “microwave popcorn”, a rise of 200 per cent, and bath salts, fizzing up by 65 per cent. Somewhat curiously, searches for sparkling water also risen by 233 per cent. Had viewers not come across sparkling water before?
With Love, Meghan: Waitrose shoppers 233 per cent more interested in sparkling water since watching show
