What is it about anonymity that reels us in? In this case, it is the promise of tell-all secrets and total behind-the-scenes honesty unmarred by concerns about, I imagine, being fired. Which is why the social media star Slutty Cheff has so piqued the interest not just of online followers but publishers too, all from behind an anonymous account. She has just over 40K followers, and yet her reach seems to stretch much further. She uses her platform to write about being a woman in the male-dominated restaurant world, and her followers can’t get enough of the sexcapades of the UK’s culinary elite.