WOKE’s CFOs have dropped Robin Hood from their logo – because it’s not “comprehensive enough”.
Nottingham Building Society has sacked the legendary Sherwood Forest hero who stole from the rich to give to the poor as part of a brand to celebrate diversity.
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Last night former Tory minister Sir Alec Shelbrooke led the charge, declaring: “There is nothing more English than the story of Robin Hood – the classic folklore legend.
“Again, this is the folly of the awakening culture taking over.”
And Nottingham Building Society customers branded it a “sad day” for all involved.
Robin, a nobleman turned rebel in the 12th century, is said to have lived with his band of Merry Men and regularly rescued Maid Marian, stealing from the rich and giving to the poor.
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He has been the hero in several films.
He has been the hero in several films. The 1991 version, Robin Hood: Prince of Thieves, starred Kevin Costner and spawned the Brian Adams hit (Everything I Do) I Do It for You, which spent 16 weeks at number one.
Meanwhile, the housing association was simply called Nottingham, with Robin’s famous profile next to its name.
But bosses explained to staff in a blog: “We have mixed our rich history with modern twists.
“We want to reflect society as it is today. For us, that means championing inclusiveness and celebrating economic diversity.”
Shelbrooke joked: “Robin Hood used to have the livery, but now it’s Nottingham Building Society benefactors.”
“Such local building associations have a connection with the people around them. Ditching the city’s most famous figure doesn’t seem like a smart business move, and is likely to be very unpopular with customers.
They hit the internet.
One, Amanda Johnson, wrote: “We’ve lost our beloved and widely recognized logo and come up with a very expensive and confusing brand.”
William Browne added to the X: “I preferred the old logo.”
The building society used Robin Hood in its logo for the first time in the 1980s and even painted a green-clad Sagittarius on novelty ceramic piggy banks.
Last night a spokesman insisted: “We are incredibly proud of our roots and 175 years of history in Nottingham.
“We celebrate that while recognizing that people today have much broader financial needs than ever before and it’s important that we meet their needs.
“We pride ourselves on being a building society that reflects our long heritage and focus on our members, and bringing that back to our name is a very positive step.
“Our new look reflects our commitment to building the future both for our customers in Nottingham and across the UK.”
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A folklore favorite for 700 years
Author: Thomas Godfrey
ROBIN Hood is steeped in English folklore, first appearing in 14th century ballads.
They tell of rebels who rob the rich to pay the poor in revenge against the Sheriff of Nottingham.
The stories include some merry men, but the maid Marian was added 100 years later.
Despite scant evidence of Robin Hood’s existence, his legend lives on in 11 films, including the first color version with Errol Flynn, a Disney cartoon, and a 2012 Russell Crowe retelling.
TV versions include the Tony Robinson series for children.
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