Again by surprise, again only a few hours in advance, again through Instagram and again, with some advertising fences distributed throughout the world as any promotion. Justin Bieber repeats himself less than two months later: after four years without launching new music, he now launches a second album by surprise, Swag IIwhich is expected as a continuation of Swagwhich published on July 11.
With only seven weeks of separation from the first part, Swag II It will become the eighth studio album of Canadian, 31. This is seen by a publication that has made this Thursday in its always agitated social networks, where you can barely see a pink circle with a geometric form (the same one that has been using months with its fashion firm and accessories, Skylrk) and a phrase where it reads: “II night at midnight”, A word game that shows that this second part will arrive on Thursday at midnight, that is, already on Friday, this being the usual day of musical releases globally. At the moment it has not been revealed how many songs – the previous one had 21 – will have any sound of it.
In addition, the singer has filled his Instagram account, where he is very active, of tracks of Swag IIwhose main color is a pastel pink that contrasts with the black and white of the first album. He has also shown buildings and advertising fences with the album in different parts of the planet, from New York and Paris to Mount Rushmore. In addition, Bieber and his wife, the Cosmetic businesswoman Hailey Bieber, appear in a new family promotional photograph with her one -year -old son, Jack Blues.
The expectation with Swag It was great, but it doesn’t seem to splashed Swag IIwhose launch does not capture the attention or conversation; It has not even entered among the 30 main trends in X in the United States. The specialized media expect that, as in that first album, Bieber will give a certain turn to their musical style. He did so in Swagwith topics focused on your personal experiences, mental health, your faith and your family; In fact, it is the first album that Bieber published after being a father in summer of 2024.
Sources close to Bieber had already revealed that the singer had more music after the launch of Swag, that came to enter number 2 on the Billboard list. For the specialized publication, the album was classified as R&B, and in fact in that specific table he reached the first position. But they already warn that this imminent album will have much more pop touches. If the first album does classify to enter the election of the Grammy Awards next year, however, this second, because the entrance door closed on August 30, so it will already go to the 2027 competition.
Swag y Swag II They go hand in hand with the Def Jam Records record, with which two other albums have agreed, and they are the first after the sale of their musical catalog two and a half years ago, for which he received around 200 million dollars. A money that served him to face an unexpected expense, because in 2022, a year earlier, he had started a tour that had to paralyze for health reasons, after suffering facial paralysis. The cancellation forced him to return 24 million dollars to the promoter (he had advanced 40), who did not have and was forced to ask his manager, businessman Scooter Braun.
That was a problem: as it has been known a few months ago, Bieber never returned that money (only the first quota), stating that Braun owed him millions. But an independent audit commissioned by Braun and his team revealed that it was the opposite, and that it was the singer who owed him no less than nine million dollars. Apparently, these days, between the launch of the album and the sale of Rhode, the cosmetic brand of his wife, to the ELF firm for one billion dollars, the capital has flowed again in Casa Bieber.