Reed was brought up in California, the son of English documentary film producer Nick Reed and American artist and fragrance connoisseur Lynette Reed. His sights were set on London since his teenage years when he dreamed of attending Central Saint Martins. He turned those ambitions into a reality and quickly became one of Saint Martins’ glittering success stories. While studying, he caught the attention of Harry Styles and Solange and now counts Beyoncé, Adele and Iman as clients. In 2022, aged just 26, he was appointed creative director of French fashion house Nina Ricci.