“Dave’s Hot Chicken’s ‘Reaper’ is their hottest flavour — you even have to sign a waiver just to eat it. That felt like the perfect visual metaphor for this collab. Before people get tattooed, they usually get a little stressed, and they have to sign a waiver too,” said Gutierrez. “It’s a whole experience. I actually ate the ‘Reaper,’ and trust me, it’s no joke.
Dave’s Hot Chicken partners with David Beckham’s tattoo artist to launch clothing collection
