Factor in London’s extortionate rent costs, and margins are already razor-thin. At vegan restaurants, which depend on a much smaller clientele – around 4 per cent of Londoners identify as vegan, with a national population of around 2.5 million – every customer counts. For small, local businesses without the backing of a national brand or investor, it has become difficult to stay afloat.
London’s vegan crisis: how plant-based eating fell out of favour
