The only AI work worth its salt is created by craftspeople who have often spent decades filmmaking, writing, designing, and photographing. That know-how is critical to making good work – and for that reason alone, AI will not be the end of creativity. It’s a tool that can reduce costs significantly, but not merely to cut costs — rather to enable work that would otherwise never exist.
Ignore the doom mongers, AI is a liberating tool for the creative sector
