ITV invests up to £3m in Joe Wicks fitness app

Sheena Amin, director of ITV AdVentures, said: “We couldn’t be launching the campaign at a better time – the new year has always represented a natural reset for people to make positive changes and with Joe’s show airing on ITV1 on New Year’s Day, I’m sure viewers will come away feeling even more energised and motivated to kick-start their health and fitness journey.”