Salt Bae’s losing money? Maybe London is finally getting its own back

Now, after years of rumours, the cold hard cash proves it: London is very much out of love with the meme come to life. If it feels inevitable, that’s because it is. The baffling thing is why anyone goes to a restaurant built on internet hysteria in the first place. But, with fame so often overriding quality, they did here, at least for a while. And so I have been writing about the vacuous, Lamborghini’d world of Salt Bae for eight years now, to document this demand. Christ. Salt Bae might be losing millions, but out of the pair of us, I still think he’s had the better deal.