His costume-changes, including a Blockbuster Video sweatshirt and a ruff and tailcoat, are affectations, poses. For the theatre-trivia nerds, his t-shirt slogan “Tobacco and Boys” is a quote from a Christopher Marlowe poem, and possibly a smug nod to Born with Teeth, the current West End show from the other major national company, the RSC, which imagines Shakespeare and Marlowe as collaborators and possible lovers.