Earlier this year, for example, it launched a range of “super plates” salads, costing up to £12.95, double the price of some of those at M&S, although Pret insisted they were far bigger than their rival’s offering. While Pret’s meal deal will undoubtedly make it a more affordable place to pick up lunch, its prices will still be significantly undercut by its biggest rivals. Last month Tesco put up the price of its meal deal by 25p, but that still left it at £3.85 for Clubcard holders or £4.25 for other customers.
As Pret loses half a billion, can the lunch king fight back?
