Brixton Calling: the wild true story behind the new musical

“The pound story is that the brewery actually wanted £120,000 pounds for it, and I was 23 years old, I didn’t have £120,000 pounds; that was a lot of money in the 80s,” he says, “I did up a business plan based very loosely on if I did 100 concerts or 50 concerts or 25 concerts, I would sell this amount of beer. I had no experience in this world. I was just guessing based on how many pints of beer I would drink if I went to a gig x 5000.