Justin Bieber does not stop giving surprises, but lately more related to his personal life than with the professional. However, few waited for this Thursday. The 31 -year -old Canadian singer publishes a new album on Friday, as he has seen just a few hours before launch through clues he has been releasing through the world. The album, the seventh of his career and the first he launches in four years (the greatest musical pause of his career so far), will be titled Swag.
Bieber himself has not confirmed it, but exclusively the medium The Hollywood Reporterthat quotes sources from the industry but explains that neither he, nor his representatives, nor his record, have wanted to ensure it. In addition, the singer – who is in Mallorca these days on vacation with his wife, the model and businesswoman Hailey Bieber – is leaving bread miguits throughout the planet. On Thursday morning in Reykiavik, the capital of Iceland, a great advertising fence has appeared with a photo of the musician, sitting on a sofa, without a shirt, with a baby in his arms and on his head (which seems to be his son) and with the word Swag (which means loot, but also something like roll, style, flow), In addition to a warning of its explicit content.
Then, that same poster has appeared in an advertising valley in the West Hollywood area, in Los Angeles, California, and a list of titles, which seem like the songs of the album, it has been seen on the screens of Times Square, in New York, or the doors of the State State Parc Arena in Atlanta, Georgia, among others. These images show what appears to be the back cover of the album, where the musician is seen and, after him, his wife carrying in their arms the son of both, Jack Blues, born last August 2024. Bieber himself has hung those photos and videos on his social networks
The choice of Iceland as the first point to place its poster has not been accidental. In April, the musician was in that country recording music, and apparently giving the last tweaks to the album. For this, he has worked with some of his usual collaborators, but also with local and more unknown musicians and producers who have been personally contacting social networks.
More than four years ago, Bieber does not throw new music, although he has half a life in music. From Justicein March 2021, he practically does not have new music, beyond half a dozen collaborations: with the rappers Don Toliver, of Texas, and Future, from Atlanta; The Nigerian singers Tems and Omah Lay, the Californian vocalist Kehlani and a ballad with the emerging star SZA, the last one, a couple of years ago. Alone launched in 2022 I Feel Funnywith little success. The last great hits of his career are two, from that album Justice: The topics Peaches y Ghostthat touch the 2,000 million views in Spotify each.
These great figures are not exceptional in their career: of all their songs, 17 of them have more than 1,000 million listening. According to data from Recording Industry Association of America, he has sold 24 million records in the US. After being discovered in his adolescence through videos that he uploaded to YouTube, he released his first album with just 15 years, My Worldin 2009, with great success; My World 2.0.a year later, he definitely catapulted him lto global fame. There, among his songs, was the megaexite Babywhich also achieved 1.3 billion listening.
Bieber takes out this album from the hand of Def Jam Records, part of Universal, with which he has signed another three launches. It is the first after the sale of its musical catalog, which placed in the market in early 2023 for 200 million dollars. The previous year he had decided to go on the road on a tour that was forced to cancel because of a facial paralysis. Apparently, he was not able to return to the promoter the advancement he had made, of about 40 million dollars, of which he had to return about 24. They were asked borrowed to his old managerScooter Braun, but never returned the money, only the first quota, also claiming that Braun owed him even more. But he made an audit that concluded that it was the other way around, and that Bieber owed him almost nine million dollars.
These days it seems that the singer has paid his debt to his former collaborator. In fact, the Bieber have had a juicy income, since Hailey Bieber has sold their cosmetic brand, Rhode, to the ELF firm, for one billion dollars. However, not all that money has gone to the businesswoman, who contributed to the firm her face and name, but only a small part of the investment; In fact, Braun is precisely one of the first investors, which will also receive a generous check.
All this has led the Canadian to launch new music, by total surprise. From what appears on social networks, the new incorporation into his musical career will have up to 20 songs: All I Can Take, Daisies, Yukon, Go Baby, Things You Do, Butterflies, Way It Is, First Place, Soulful, Walking Away, Glory Voice Memo, Devotion, Dadz Love, Therapy Session, Sweet Spot, 405, Swag, Zuma House, Too Long y Forgiveness; The 21st is Standing on Businessnot announced among the first. You will only have to wait a few hours to meet them.