For audiences, even if you don’t know what you’re going to get, there’s nothing to lose, and you’re very likely to see something life-changing. “It makes theatre sociable again,” says Powell-Jones. “You can come with a group of friends and all afford it, and try something new. Whereas if you’re going to a big expensive West End show, at that price, you want a banker. Here though, we keep theatre as a social night out, right in the heart of the West End.”