Also, it is too blindingly apparent that House of Unicorns is not so much about business at all, but about fame. The clue’s in the hashtag, by the way: “FortuneFavoursTheFamous”. Which is fairly intolerable even if it’s true. The show’s website goes further and says to be a successful company is “no longer just about innovation, technology, or even scale — it’s about fame, it’s about building a brand that captivates the hearts and minds of an audience”.
House of Unicorns: James Watt launches new marketing stunt
