Whether you’re a business leader, marketer, or communicator, the power of storytelling can dramatically enhance how you connect with your audience. Discover the science behind why the human brain is hardwired for stories, and learn how to craft compelling narratives that motivate and inspire.
Hosted by Will Storr, the in-demand story guru and author of the Sunday Times bestseller The Science of StorytellingWill Storr, this evidence-based masterclass draws on the latest findings from psychology and neuroscience. You’ll learn how to use storytelling is used to influence, persuade, build loyalty and to ultimately to achieve extraordinary results. Packed with practical techniques and in-depth case studies, this unique session will enable you to build narrative and create communications with impact.
- Why the fundamental evolutionary purpose to story is to persuade
- How to use identity to craft the most persuasive stories of all
- The science of the underdog and the overdog
- The rules of crisis storytelling
- The structure of persuasive storytelling
- How to harness the power of ‘atomic statements’
Will Storr is a multi-award-winning writer. His books on storytelling and the human condition, including The Science of Storytelling and The Status Gamehave been widely praised by influential writers, public intellectuals, world class academics and cultural commentators.
Whether you’re looking to enhance your business strategy, improve your marketing, or simply become a more powerful communicator, this masterclass will give you an evidence-based toolkit to harness the transformative power of storytelling.
Date: Thursday 20th February 2025
Location: Online masterclass | A catch-up recording will be available for two weeks after the class.
£94 plus £1.90 booking fee – Ticket includes a copy of A STORY IS A DEAL: How to use the science of storytelling to lead, motivate and persuade which applies Storr’s unique principles of storytelling directly to business and branding.
About Masterclasses from The Standard
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
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