10 October 2024, 14:18 | Updated: 10/10/2024 at 14:21
Robin Hood has been removed from Nottingham Building Society’s logo.
Photo: Alamy
Nottingham Building Society has undertaken an “inclusive” rebrand – ditching its Robin Hood logo and changing its name.
The Nottingham’s new look and name change have baffled customers who love the iconic local hero.
Sir Alec Shelbrooke MP, a former Conservative minister, told The Telegraph: “There is nothing more English than the story of Robin Hood – classic folklore.
“In today’s global financial market, building societies remain popular because they have largely retained a connection with local people and their areas, so letting go of Nottingham’s best-known figure does not seem like a wise business decision.”
The company said on Twitter: “We’re excited to introduce a new brand look that reflects our commitment to inclusion, progress and community. We’ve supported unique financial journeys for over 175 years, and now we’re evolving to better meet your needs. welcome to a different kind of society.”
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One person commented: “Amazing decision to get rid of such a strong and recognizable brand.”
Another said: “Another wrote: “I preferred the old logo. Haven’t you always evolved over the last 175 years.”
A third added: “Go wake up go broke I’ll withdraw my money as soon as possible.”
The company explained on its website: “We’ve mixed our rich history with a modern twist. We want to reflect society as it is today.
“For us, that means championing inclusiveness and celebrating economic diversity. Keep it brilliant but transformative for the building society to ensure we are fresh and relevant to current and future members.”
Another customer, Amanda Johnson, wrote: “We have lost our beloved and widely recognized logo and come up with a very expensive and confusing brand.”
Robin, a nobleman turned rebel in the 12th century, is said to have lived with his band of Merry Men and regularly rescued Maid Marian, stealing from the rich and giving to the poor.