Wearing some form of tweed on an everyday basis, owning a pony from childhood and regularly attending charity galas – these are just a few assumptions most people would have once made about the everyday life of an aristocratic woman.
But even though figures such as Lady Amelia Spencer, Lady Clara Paget and Lady Victoria Hervey have been born into enormous privilege, you wouldn’t necessarily know they had honorific titles when looking at their social media accounts.
In the past few months, the ‘It girls’ of the English aristocracy appeared to have swapped their ‘Honourable’ prefixes for another social tribe entirely… namely the internet ‘huns’ of which Gemma Collins is a founding member.
‘Hun’ culture (a slang abbreviation of honey) has become a huge online sensation in recent years with meme pages popping up racking up millions of likes and followers.
Lady Amelia Spencer (right) pictured with Lady Eliza on her recent Cape Town hen do. The sisters were pictured in hun-approved pink heart-shaped glasses
A hun is a celebrated ‘ordinary woman’ and the culture revolves around idolising ‘relatable’ women (known as huns) – including the likes of Alison Hammond, Gemma Collins, Ruth Langsford and many female characters in EastEnders and Coronation Street.
Where boasting about your ‘gap yar’ and describing your girlfriends as ‘darling’ used to reign supreme in aristocratic circles, Tatler reports it’s now far more fashionable to jet off to Dubai with the ‘girlies’ and post photos of yourself tucking into a cheeky Greggs.
Here FEMAIL explores how high society ‘It girls’ are embracing the ‘hun’ trend – from over-the-top bridal bashes to posting loved-up videos with their other halves.
Lady Amelia Spencer’s Lavish ‘Hun’ Do
The bride-to-be posed in front of an extravagant rose gold balloon arch as she celebrated her upcoming wedding with her nearest and dearest
Left: Lady Amelia and Lady Eliza Spencer pose for photos by the South African villa pool. Right: Lady Amelia blows a kiss to a friend
Lady Amelia poses with friends at her hen do in South Africa earlier this month. While the bride remained in white the entire time, it appears as though her guests were asked to wear varying shades of hot pink
Earlier this month, Princess Diana’s niece Lady Amelia Spencer, 30, jetted off to Cape Town in South Africa with a group of her closest girlfriends to celebrate her hen do in extravagant style.
Complete with their own private pool and hot pink floats, the villa could easily have been mistaken for the Love Island complex – where UK singletons are currently filming the winter series.
And while Lady Kitty Spencer’s 2021 Florence hen do was an altogether much more demure affair, her youngest sister went all out with her ‘hun’ do – modelling glistening gold handbags and matching shoes along with some fluorescent pink heart-shaped sunglasses.
While the bride remained in white the entire time, it appears as though her guests were asked to wear varying shades of hot pink.
In true ‘hun’ fashion, the bride-to-be posted pictures of the villa all over Instagram – including shots of her posing in front of a rose gold (the social tribe’s preferred colour) balloon arch.
Amelia said the party was her ‘dream bachelorette’, adding she had ‘one of the best days of my life with my favourite girls.’
Lady Amelia Spencer’s fiance Greg Mallett summed up his 2022 by sharing multiple images of his wife-to-be
In various posts, Greg has described Lady Amelia as the ‘love of his life’ and told followers how he ‘can’t wait’ to marry her
Hun-approved Public Displays of Affection
Forget lovingly exchanging glances from across the ballroom of a charity gala – these ‘Honourable huns’ are all about professing their love in a big way.
As Lady Amelia Spencer partied away with her ‘girlies’, her groom-to-be Greg Mallett indulged in a hun-approved public display of affection on his Instagram
Sharing the images in his own Instagram Reel, he added: ‘Can’t wait to marry you!’
What’s more, the loved-up partner also shared a series of photos of him and his future wife attending various glamorous events in 2022 in a post rounding up his best bits from the year.
Socialite Clara Paget posted a loved-up photo with her husband Oscar Tuttiet and baby Ludo earlier this month
In November, Greg let it slip that their wedding will be taking place this March as he posted another Reel featuring photos of Lady Amelia’s modelling work.
He gushed: ‘I did a thing for you. Four months until I marry the love of my life!’
Meanwhile, Lady Amelia’s sister Lady Eliza has been exhibiting some ‘hun’ credentials with her recent loved-up Instagram posts.
Last week, the 30-year-old posted a photo of her kissing her entrepreneur boyfriend Channing Millerd during their recent trip to Dubai – notably, what Tatler says is the hun destination of choice.
She wrote: ‘What an unforgettable experience watching the beautiful Beyonce.’
Jade Holland Cooper then posted a photo of herself breastfeeding her newborn son Jamie while eating at the exclusive Cheltenham restaurant No 131
Clara Paget used the playful hashtag #huglife for this ‘accessible’ photo with her baby boy Ludo
‘Accessible’ Instagram Posts
In years gone by, Tatler says high society women preferred to shun the spotlight in favour of a more private existence… in other words, keep their Instagram profiles private.
But in the age of ‘Honourable huns’, this has jumped to an all new extreme – with aristocrats such as Lady Clara Paget, Lady Victoria Hervey and Jade Holland Cooper all posting images which cast them in a more ‘accessible’ light.
Following the birth of her son in August, new mum Lady Clara – who is Cara Delevigne’s BBF and goes by the huntastic username Clara Jungle Safari online – posted a series of adorable pictures of herself snuggled up with little Ludo.
Sharing images of them on autumnal walks and chilling out on the sofa, Clara playfully used the hashtag #huglife.
Lady Victoria Hervey is another socialite who has posted more relaxed, candid photos on her Instagram of late
Following on from this, designer Jade Holland Cooper then posted a photo of herself breastfeeding her newborn son Jamie while eating at the exclusive Cheltenham restaurant No 131.
As she smiled for the camera and sipped on a drink, the new mum wrote: ‘Some more happy snaps from us to you.’
Gemma Collins-inspired fashion
Alongside Alison Hammond, Ruth Langsford and EastEnders stars, Gemma Collins is widely considered to be the ‘Queen’ of Hun culture.
Emma Weymouth appeared to take a note out of Gemma Collins’ book last night when she wore this hot pink suit
Lady Victoria Hervey wore a sheer, bedazzled dress in the GC’s favourite colour on the Cannes red carpet last year
Lady Marina Windsor (left) looked sensational in a magenta dress as she attended a friend’s wedding in Majorca last year
Gemma Collins (pictured wearing her favourite colour last night) says ‘hun culture is about positivity’
So it’s hardly surprising that the TOWIE star has become something of a fashion figurehead for the most recent additions to her tribe.
Last night, Emily Weymouth – the Marchioness of Bath – appeared to take notes from the GC when she attended the open auditions for The London Cabaret Club in a hot pink suit with a matching feather trim.
What’s more, fellow Honourable ‘hun’ Lady Victoria Hervey took to the Cannes red carpet in a glistening gown with sheer panels in Gemma’s signature colour too.
Meanwhile, Lady Marina Windsor also choose a hot pink magenta gown to attend her friend’s wedding in Majorca last summer – which is both a fashion choice and holiday destination the GC will no doubt approve of.
She recently told Tatler: ‘Hun culture is positivity. A hun is someone who wears their heart on their sleeve.
‘They want to see the good and the fabulous in the everyday because, let’s face it, there’s a lot of s*** going on in this world.’