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Rico Verhoeven unveils a new sports club in the center of Rotterdam

by News Room
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On Thursday, Dutch high-energy fitness sensation The Kickboxing Society, led by multi-time world kickboxing champion and shareholder Rico Verhoeven, opened its newest sports club in the bustling center of Rotterdam. In the presence of several well-known faces such as Sunnery James, Chatilla van Grinsven, Timor Steffens, Thomas Beelen and London Loy, Verhoeven officially opened The Kickboxing Society’s ninth club in Wijde Kerkstraat.

In a powerful speech, Verhoeven highlighted the evolution of the sport over the last decade: “Kickboxing has become mainstream. It was different 10 years ago when I became champion. It’s really special to me that we’ve been able to take the next step towards the general public with The Kickboxing Society. It’s not not just about punching and kicking but especially about increasing mental flexibility and confidence, de-stressing and becoming the best version of yourself I can really recommend it to anyone and I also spend some of my training time at The Kickboxing Society.

Alex Pool, founder of The Kickboxing Society added: “Opening this Premium Club in the heart of Rotterdam is a milestone for us. This is our ninth location and we are excited to bring our unique fitness experience to Rotterdam on a large scale. Due to the growing demand for accessible kickboxing training, we have an ambitious goal to spread our concept to more cities In the Netherlands and beyond.”

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