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Luxury homes, video tours and vast followings: meet the propfluencers taking over London’s property scene

by News Room
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Corban created a TikTok account in 2020, aiming to provide marketing for his clients, build his personal brand and “provide value” online, rather than using it to sell properties outright. His recent posts include a tour of a tiny home in a forest, a luxurious duplex apartment in Boston and an area guide to Notting Hill. “It sounds simple, but it’s home tours,” says Corban, who presents the videos himself, relaxed and well-dressed (he often collaborates with menswear brands). “Some of my content is me enjoying my time out on a preview. That’s my real estate enthusiast side coming out, Not everyone is looking to buy or rent somewhere, they get to enjoy my content too.”

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