Dishoom’s success might be complex. It might also be relatively straightforward. Firstly, Dishooms look good. Inspired by the Sixties Irani cafés of Mumbai, each one is built in dark wood, furnished with dashes of colour and bold lighting. They feature tiles, retro photography on the walls, with plants swinging from the ceiling. Each is a cultural pastiche of sorts. In 2010, it was fairly original as a design concept. Others have followed, but Dishooms have avoided becoming dated.
Dishoom doing £100 million in sales? It’s hardly a surprise
