Friday, May 24, 2024
Home Culture Coachella 2024: Spanish is increasingly heard at the great desert festival | Culture

Coachella 2024: Spanish is increasingly heard at the great desert festival | Culture

by News Room
0 comment

On the highway that leads to Indio, the desert town where Coachella takes place every year, mysterious messages can be seen these days. “Mexico takes over the desert,” says one of them. It is signed by Hassan Emilio Kabande, known as Peso Pluma, the 24-year-old artist who has taken the charts around the world by storm riding the wave of Mexican regional music. The double bile, as they call it, is one of the headliners of the festival, which begins this Friday and has as other stars Lana del Rey, Tyler, the Creator on Saturday, and Doja Cat at the close on Sunday. The lineup repeats the weekend of April 19-21. At the last minute, the organizers added New Yorkers Vampire Weekend, who have just released their fifth album.

Featherweight headlines one of the Coachellas with the greatest Latin representation. Last year Bad Bunny became the first Hispanic headliner in the history of the festival, held for 25 years 210 kilometers east of Los Angeles. No one has reached the bar achieved by the Puerto Rican, but this year the offers have multiplied. In total there are twenty artists of Latin origin. These range from the Deftones, the metal band led by Chino Moreno, with Sino-Mexican roots; They range from Colombian superstar J Balvin to more recent offerings like Cuban Cimafunk, whose 2021 album received great reviews from musicians like George Clinton and Chucho Valdés. There will also be the rapper Santa Fe Klan, the corrido singer Carin León, the Madrid-based Depresion Sonora and the sensation of the Spanish urban scene Bb Trickz.

The Argentine artist and producer Bizarrap, in concert in April 2023.Guido Adler

In addition to Peso Pluma, who will take the main stage on Friday in a show which can be seen on YouTube, another of the great Latin American sensations makes its debut at the largest festival in the United States: Bizarrap (Gonzalo Julián Conde), the only Argentine who has placed three songs in Spotify’s Global Top 1. The Argentine will take his popular sessions to the Sahara stage. At 24 years old, this man from Buenos Aires has accustomed us to turning his releases into viral phenomena that are usually counted in hundreds of millions of reproductions. His 59th session with Natanael Cano, the Mexican pioneer of the corrido tumbado, has 22 million views on YouTube in one week.

Some swim against the current of the phenomenon caused by the Mexican regional, a genre with a strong masculine essence. This is the case of Girl Ultra (Mariana de Miguel), who will be on the Sonora stage. Originally from Mexico City and 28 years old, the artist says that she has lost her fear of presenting her proposal in the United States. She has been bringing her music to both coasts of the country for three years, influenced by the R&B of the nineties with dirtier guitars and a certain disposition for the dance floor. Last year she was on the Tiny Desk of public radio (NPR) and this summer she releases an album singing in Spanish with the labels Big Dada and the prestigious Ninja Tune. Since September she can be seen opening for Chromeo & The Midnight in the United States.

“I don’t feel very linked to this corrido movement, I feel more linked to nostalgia, but I really like what is happening to the music of my country,” says De Miguel from the Mexican capital. “We have everything, from shoegaze, going through punk, cumbia and rap,” adds the singer, who a few years ago successfully covered Miguel Bosé. Part of that diverse sound can be heard this Friday at Sonora with Son Rompe Pera, a group from the outskirts of Mexico City that will make attendees dance by fusing various rhythms and using a marimba.

Vampire Weekend, latest signing

Coachella turns a quarter of a century in 2024. Unlike other years, it does not have an artist or number large enough to alter the pilgrimage that tens of thousands make to the Californian desert. However, the organizers have tried to give the audience something special.

Live Nation and Goldenvoice, the companies behind the popular festival, tried to hire Talking Heads, the historic band led by David Byrne. In accordance with Billboard, The president of Goldenvoice, Paul Tollet, traveled to Toronto last September to try to convince them: Byrne and his former colleagues were in the Canadian city to promote the new version of the documentary Stop Making Sense, by Jonathan Demme. Tollet intended to pay the group $80 million to appear at six to eight festivals. Just by appearing at Coachella the musicians would pocket 10 million dollars, according to Billboard. But Tollet never felt that the group, separated since 1991, was interested in performing together again.

The Ferris wheel at Coachella, a festival held in Indio (California), in the 2023 edition.
The Ferris wheel at Coachella, a festival held in Indio (California), in the 2023 edition. Matt Winkelmeyer (Getty Images)

Those longing for what could have been the return of Talking Heads will be able to witness one of the bands most influenced by Byrne and his peers: Vampire Weekend was announced Tuesday as a last-minute, first-weekend-only entry. The group released their fifth album last week, Only God Was Above Us. It is the return of the New Yorkers to the Californian festival, since they were there in 2008 and 2013, when they published Modern Vampires of the City.

No Doubt was announced as one of the surprises on the poster. Gwen Stefani’s group will play on the main stage on Saturday. It marks No Doubt’s return to the stage since 2018. Blink 182’s return to Coachella last year was one of the best moments of the festival. The bar is high for Stefani’s group.

Leave a Comment