Saturday, April 13, 2024
Home Events Brewdog Black Heart taste test: Is it better than Guinness?

Brewdog Black Heart taste test: Is it better than Guinness?

by News Room
0 comment

If not being able to readily get a pint of Guinness seems absurd now, it wasn’t then. Marred by its reputation as “an old man’s drink,” a decade ago, part of the routine was asking the landlord if they had any on. Often not. With sales dropping, jobs were going; take 2011, when the brewer cut 400 positions. And then — perhaps out of nowhere, but probably because of advertising —  it rallied, and kept on rallying. Now one in 10 pints sold in London is said to be a Guinness, and last week it was announced that Guinness is the UK’s most popular pint, having overtaken Carling for the first time. Its popularity seems so steadfast that Diageo, its parent, has spent 70 million quid building a 50,000 square foot Covent Garden microbrewery and bar, which sounds a bit like Mecca for fans of the black stuff. £70 million is a lot, but it’s nothing on the £1.7 billion or so the brand now makes a year.

Leave a Comment